← Back to blog

Psychology Today · August 6, 2026

Big Tech Believes in You

From the Sex Doctors

We often hear from listeners and patients struggling with their relationships – with partners, with themselves, and increasingly, with technology. Dr. Marianne’s recent article on Big Tech’s messaging around AI really struck a chord with us because it speaks to a profound issue we encounter in the therapy room and in clinical practice: the erosion of agency and the subtle manipulation of our innate desires.

These tech giants, with their slick campaigns, claim to "believe in people." But as Dr. Marianne astutely points out, their belief isn't in our capacity for resilience or genuine connection. It's a belief in our predictability, our vulnerabilities, and our susceptibility to engineered stimuli. They've effectively mapped the human nervous system, built for scarcity and deep connection, and weaponized it against us. We see this play out daily, whether it's endless scrolling on social media, compulsive gaming, or the insidious pull of certain forms of online content. People come to us feeling exhausted, disconnected, and often ashamed, attributing these struggles to personal failings.

But this isn't about willpower. It's about being outmatched by systems designed with unprecedented data, honed over decades, to hijack our basic human drives. When we speak with individuals grappling with the impact of these platforms, we hear a consistent narrative: "I know it’s not good for me, but I can't stop." This isn't a moral failing; it's the intended outcome of a sophisticated behavioral architecture. The "supernormal stimuli" they create are so compelling they override our rational thought and even our preference for real-world intimacy and connection.

What worries us most is the industry’s pivot: after creating widespread issues of loneliness and comparison, they now present AI as the *solution* to the very problems their earlier products exacerbated. This isn't innovation; it's a classic maneuver – sell the fire, then sell the extinguisher. Our role, as sex doctors and clinicians, is to help people understand the underlying mechanisms at play. Recognizing that these patterns are not personal shortcomings but rather responses to expertly crafted environments is profoundly liberating. It shifts the energy from shame and self-blame to understanding and strategic action. This clarity is the first step toward reclaiming our attention, our choices, and our capacity for genuine human connection, which is, after all, what we are truly hardwired for.

Understand that your struggles with tech are often systemic, not personal failings. - Recognize when something is engineered to exploit your natural human vulnerabilities. - Prioritize real-world connection and intimacy over engineered digital engagement.

From the original article

Meta released a commercial this summer telling us it believes in people. "Some people will have you believe AI will make us less connected," the narrator says. "We couldn't disagree more." Twenty-two years and 3.5 billion users after Facebook launched, the ad tells us, the company's technology has changed, but its intentions never have. "Call us optimists. Call us dreamers. Call us whatever the hell you want. We're betting on people, and we like those odds."

I agree that Meta is betting on people, but not in the way this commercial implies. And it's not just Meta. Anthropic ran a campaign this summer built around the question "can AI be trusted," arcing toward hope by the end. OpenAI has its own version of this pitch. The entire industry has converged on the same message at the same moment: Don't worry, we believe in you. I think these companies genuinely do believe in people, the way a con artist believes in his mark.

This article originally appeared on Psychology Today.

View original on Psychology Today →